Does e-commerce need 3D shopping?
A simulated physical shopping experience may seem to move in the opposite direction of some current e-commerce trends, like the increased degree of automation in purchasing and replenishment Amazon and others provide. However, for that segment of the population playing increasingly realistic video games that involve moving through virtual environments, the experience may seem natural.
Retailers could face some hurdles, though. If 360 Mall stores mean to reflect the interiors of their physical counterparts, maintaining accurate on-site inventory could be difficult, given that it’s tough enough in regular omnichannel arrangements.
Photo Courtesy: Retail Wire